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If you own a business, then you know that things like software, employee quality, location and inventory control are – but did you know that the wrong colour scheme could have your customers shopping elsewhere, no matter how good your product is?

When you consider colours for your business, keep these tips in mind:

* Know your audience: Before choosing your brand colour, keep your target market in mind. For example, a 25-year-old single professional will react differently than a 40-year-old mother of four. A pale yellow and pastel pink colour scheme will not resonate with the former group but may be appreciated by the latter group. Also, your colours should match your positioning. A professional law firm will need to have different colours than a hipster clothing store.

* Follow the 60-30-10 rule: This is a simple method that many designers use. Choose three separate colours and use them at a ratio of 60, 30 and 10 per cent.

* Analyse your competition: Have a look at what your competitors store or office looks like. Take note not just of the interior and exterior but of the colour schemes of the logos and websites. This doesn’t mean copying what they have, but it will give you an idea of what similar businesses are doing; or, you could go completely opposite to make yourself stand out from the crowd.

* Consider personality not just colour: If you want a friendly and energetic feel, go for warm and vibrant colours. Choose bolder, colder colours if you want to keep things professional and instil confidence. If your business is geared to children, choose bold, bright colours.

This research and decision-making process may take some time but it will be well worth it. You want to have just the right colour scheme for your business and your customers. Click here for more details.

Once you have an idea of the colour scheme you want, it’s time to get started on the actual painting and decorating. This is where you must call in the professionals. Painters & decorators in Leeds will survey your building/business and help you make any final decisions regarding colours throughout your organization. Lobbies are usually a different colour than offices, for example. If you’re still undecided they can show you samples and might even be able to use specialized software to simulate what your business will look like in the colours you’ve chosen. This is a great way to experiment with various colours.

Halls Decorating & Painting Contractors Ltd are painters & decorators in Leeds that specialise in businesses and commercial buildings.

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